April 13, 2014 - Madison Avenue, New York City.
What a beautiful day for a great celebration of the first day of spring. Persian culture is celebrating the beginning of the Persian New Year or Nowruz through the colorful, full of symbolism Day Parade. Four families started the parade about 11 years ago, and the tradition is still being supported to this day. The parade is not only the means of celebrating New Year but also promoting the culture and educating people about its diverse sides. The streets are full of people who come from various cultures but most of who are united by one background that is a part of greater Persian Empire. The national flag colors are seen everywhere. The green symbolizes Growth, Joy, Harmony, Nature, and Persian Language. The white color as in many other cultures means Piece, Freedom and Honesty. The red stands for Suffering, Fire, Life, Love and Sophistication.
The latter is the reason why red is also AzadWatch NYC’s company color. Sophistication is one of the key features, which set the company offerings (custom jewelry and timepieces) apart from any other competitor. As one of the major sponsors of the parade, AzadWatch NYC, Inc. is in charge of the float that symbolizes Tehran the capital of Iran. It is beautifully decorated with the Azadi (Freedom) Tower and the footage from the most picturesque places of the city. The Freedom Tower is the symbol of Tehran and marks the west entrance to the city. It was given the name of Freedom after the revolution in 1979. The float also featured some of the timepieces from AzadWatch’s recent collections (Legends of the Game, Championship Watches), which reflect why the company has this motto – “Freedom to choose your own style”.
I believe AzadWatch NYC did a great job with the presentation of Tehran and its important symbols.
Please enjoy this beautiful footage from the Parade.
Visit the official website www.azadwatch.com for more information about the sponsor and its products.
Please watch this video to get a better understanding about the Persian King Xerxes that was negatively portrayed in the movie “300”. (scroll to 2:05 minute)
Special thanks to Cedric King for photos @tonice4tv